Mitchell and Webb in UK Mac ads

I know Kelly has previously talked excitedly about the Mac ads.

Last week, I noticed that there were some new ones on Apple’s US site.

This morning, there was a full-spread advert in Metro. It has the same style, but features UK comedians Mitchell and Webb. There are video versions on the Apple UK site. Cool šŸ™‚

5 thoughts on “Mitchell and Webb in UK Mac ads”

  1. These guys are hilarious, believe me.

    On the way home tonight, I noticed huge posters on the Jubilee line at Waterloo, too.

    Check out YouTube and search for Numberwang! šŸ™‚

  2. but why the shit is Apple running these ads, just a month after briefing analysts about their enterprise play. give me a break. i dont like this campaign any more than MS’s dinosaur effort. it feels patronising.

  3. James, your comment made me go back and read your coverage of the enterprise briefing, and a few other reports on the same material. It hadn’t been on my radar.

    I’m sure I’m misunderstanding you here. You’re not a fan of these ads and you’re not a fan of the iPhone. You seemed reasonably interested in the enterprise stuff? I suppose there’s some inconsistency in making an enterprise push, and in the next breath advertising to consumers in an anti-corporate style.

    My take on the ads is that they are saying Macs are not only built for dry office work – maybe we have different interpretations? I like the fact that they have chosen to go with remaking them for the local audience, rather than just giving us the American versions.

    Totally agreed on the dinosaur adds, by the way, they never did anything for me whatsoever.

    Incidentally, given what I’ve heard about the supply and service process for Macs, I’m not sure that they’d be able to scale to support enterprises. But then, maybe I have no clue what I’m on about. I don’t own one and have nothing to do with the company in question.

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