Moo – the party

Last night I went up to Exmouth Market in London for the launch of the new StickerBooks by Moo.

An excellent party. I think it was Suw who commented that they promised us a “hot and sticky” party, and given the weather yesterday, that’s what we got.

The venue was adorned with various Moo products. I like the look of my own Moo cards, but I’m continually astounded by the quality of the cards that other people come up with.


It was also a great opportunity to pursue my efforts to meet people in my social network. I finally managed to catch up in person with Suw, Kevin and Leisa (although the latter took some finding!). It was also good to reconnect with Myk, Al, Kim, Hugh and others. I managed to share a fair number of Moo Minicards, but fewer than I’d expected to hand out. Maybe I’m not so good at this whole networking thing 😉

The bar Very sticky Minicards

There were enough people there that they ran out of name stickers, and for the crowd to spill out into the street and nearly block Exmouth Market. I hadn’t been to that particular part of London before – it seems like a nice area.

Moo party crowd

Incidentally, if you were there and are reading this blog entry, and wondering whether you saw me – I was the person whose superpower is “reckless enthusiasm”. Ola found that rather ironic. That sticker is now on our fridge, as a reminder that I’m supposed to be enthusiastic…

As for the Moo Stickers themselves – very nice. I’d already ordered my own first set before the party, but I hadn’t seen the finished product. I picked up a free book last night. They are the usual high quality product that we’ve come to expect from Moo, although a bit fiddly to peel out of the book. The books themselves contain space for stickers from your friends, and have some lovely touches (all I’m going to say here is: you ain’t seen me, right?). I think they are going to be great for general decoration, sharing my photos with others, and giving to my nieces and nephews. The size of the stickers is also likely to encourage me to take more close-up shots. I’ve been adorning my own items with a few stickers already.

Stickers on display

LaughingSquid also has a review of the StickerBooks.

On a related note – the first real signs of possible competition to Moo have appeared with the new PhotoBox MyCard. These are normal size / standard form factor business cards, but the trick they do have is that they can be double-sided, with a collage of photos on one side. On the negative side, the range of designs is a bit limited, their site is not hugely usable, and they do not pull images from Flickr or other websites… given the quality of the product, ease-of-use of the site and niceness of the people, I have to say that that my loyalty to Moo is strong, especially after events like last night, so I think PhotoBox may have an uphill struggle.

Check out the set of shots I took last night over on Flickr. And then go and order your stickers. You’ll be their new best friend.

Here’s the official write-up on the Moo blog. They used one of my photos. Yay!

8 thoughts on “Moo – the party”

  1. Andy, great to read your blog coverage of the event… and great pics of it it too! 🙂 Ping me if you see me at another one of these events (I’m going to try and get to MiniBar this week)… would be good to connect. Cheers!

  2. Sutha – sadly I’m not going to be at Minibar this time, but maybe next time.

    Haje – gutted not to have met you! Not sure if you are on Upcoming, but you can watch the events that I have my eye on there, if you want to meet up some other time.

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