Can the Internet "make" Christmas No 1?

I noticed that Darren blogged about the effort in one of the Last.FM groups to try to get Lucky Soul’s ‘Lips Are Unhappy’ to Christmas number one, in order to prevent a seemingly-inevitable Simon Cowell-created reality TV sub-Stock/Aitken/Waterman pop crap last minute release making it, as would usually be the case.

Last night I was listening to the always-excellent Song By Toad podcastepisode 16, the Birthday podcast, and let me say Happy Birthday to Matthew (aka Mr Toad) while I’m here – and it turns out that there’s also another online campaign to create a Christmas number one. This one is Malcolm Middleton’s ‘We’re All Going To Die’, which seems an unlikely title for song to listen to during a period of peace and joy, but I can see the wry humour.

The thing that particularly interests me about both of these campaigns is whether the Internet has the power to beat mass market television at this point. Last.FM has a loyal following… and probably more than the music blogs who are pushing Malcolm Middleton… but I’ll be interested to see whether either can beat out the TV-anointed tune, whatever it turns out to be (see, I don’t actually watch the shows which tend to create them), even in this age when downloads do count towards singles sales.

Me? I’ve pre-ordered Lucky Soul and joined the Malcolm Middleton Facebook group.

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