The thorny question of social software ROI

One of my good friends from IBM UK moved out to New Zealand a few years ago. Since then, Chris Sparshott has been, as he puts it, “morphing into a Social Media Specialist within IBM” (aren’t we all!) “along with running the day job as a technical Sales consultant”.

In a recent post, Chris shares a slideshow where he attempts to demonstrate how it is possible to measure the value of Social Networking within an enterprise. The whole question of ROI has been a tricky one, and various people have dismissed the very notion of attempting to measure “investment value” in this space. Chris has come up with some other options – measuring time and effort, and measuring contribution. It’s an interesting discussion, and I think it works well.

By the way, Chris has some other great slideshows over on Slideshare. Well worth a look. He’s sparkbouy on Twitter.

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2 responses to “The thorny question of social software ROI

  1. Pingback: Social Media: Enterprise Snake Oil? « Padajo

  2. Pingback: Social Media adoption, and Community Building « The lost outpost

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