Monthly Archives: March 2009

So, your brand is on Twitter!

Hey, well that’s great. Now I can follow you and your company. You could tweet offers, maybe a couple of times a month, and people could interact with you and ask questions about your product and services.

Except… that’s probably not what will happen, is it? I’m guessing you will either tweet very rarely, or tweet a couple of times an hour with marketing messages and links to your website. You probably also won’t respond to anyone who @replies to you. But then… on the other hand… how can you? they are asking a global company about service at a local branch in the UK, it’s probably difficult for you to know what is going on there.

Maybe you’ll follow a bunch of people in an effort to get your follower numbers / apparent “popularity” to go up.

You know what? If you are a brand and you have an account like that, I’m going to filter you out. I don’t have to follow you back, and I don’t have to read your tweets. Quite a challenge, huh – how can you make this stuff work for you? Well – don’t. Make it work for your customers – provide an engaging online presence with which people can really connect. Listen and respond, not just to @replies, but to other comments too (hint: search is your friend).

A photo interlude

Ski jump

Asleep

Zuzia i słonik

Beniamin

A sojourn in Poland

Since Twitpic is refusing submissions from Tweetie or Twitpic at the moment… I’m falling back on the (new! improved! now with comment moderation!) WordPress app for the iPhone instead.

I think it is 15 months since I was last in Poland. Major observations are the expansion of Tesco and lots of new roundabouts. It’s still very cold in the mountains on the border and more snow is forecast. Oh, and our new niece is just over a week old and really, really tiny! 🙂

Next speaking engagement – SOMESSO London

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Thanks to Luis Suarez who made some key introductions, I’ve been asked to speak at the SOMESSO social media conference in London on May 15th. I’m in some lofty company with guys I hugely respect like Stowe Boyd, Ross Mayfield and Lee Bryant also on the bill (incidentally, Lee and I both spoke at the Corporate Blogging Summit in London in 2007 as well). Should be a good event.

Papers, Books & Guides – all Red – oh my!

IBM Redguides

For a long time now, IBM has been publishing both Redbooks and Redpapers. I’ve co-written a Redbook and mentioned them a number of times in the past – in fact, one of the best descriptions I can find of what they are all about comes from one of my old posts:

… deep technical books, usually written to address a particular product or scenario. The Redbooks are written collaboratively through the residency process. As a Redbooks author I have to say that working on one of them was one of the best experiences I’ve had at IBM so far – getting close to the development team, collaborating with folks from four or five different countries, working on hands-on scenarios and building a really strong book out of it.

As for Redpapers (from the website):

…shorter technical papers that are only available on the Web… They reflect working experiences on a specific topic.

New to the stable this week are the IBM Redguides, which are more business-oriented. According to the website, these:

…focus on the business view of technology that solves business issues, provides business value, or enables competitive advantage by applying existing technologies or exploring a roadmap for emerging technologies.

Quite a family of documentation! I’m looking forward to taking a look at some of the Redguides – based on the reputation of the Redbooks and Redpapers, I’m sure they are going to be really useful