Monthly Archives: May 2009

SOMESSO summary

The nice folks from AudioBoo caught me for a quick interview after my presentation yesterday and you can hear the short summary of what I talked about on their site, or by playing the embedded audio here.

Vodpod videos no longer available.

I was also interviewed on camera by Daniel and Eduardo Vidal (hope you feel better soon, Eduardo!)… and my whole presentation was recorded as well, so those should appear over the next couple of weeks.

Oddly I seemed to spend a lot of time discussing Poken after the talk! I guess my use of Poken as a prop at the start of the presentation raised a lot of interest. My mention of Home Camp and sustainability also generated some additional conversations. I also detected a lot of interest as to how IBM had achieved the cultural changes required to adapt to a social web (answer: I’d argue that openness has been in our corporate DNA for some time now), and also in how we put together our Social Computing Guidelines. Again, I would draw attention to one paragraph in the guidelines which I think sums up the approach and background:

In 1997, IBM recommended that its employees get out onto the Internet—at a time when many companies were seeking to restrict their employees’ Internet access. In 2005, the company made a strategic decision to embrace the blogosphere and to encourage IBMers to participate. We continue to advocate IBMers’ responsible involvement today in this rapidly growing space of relationship, learning and collaboration.

I thought the SOMESSO London event was just superb. A series of short (15-20 minute) presentations from some smart people who I was quite frankly honoured to be on the same bill as; and I really didn’t think that there was anything superfluous, it was just great content and information. The Emirates Stadium was a great venue, too… once I’d found my way into the conference centre in the morning, avoiding the queue of contestants lining up for X-Factor auditions! If my camera battery had lasted I would have posted a lot more to Flickr, but I’m afraid there are only a few shots up there.

Thanks to Arjen Strijker, Mary Harrington, Susan Kish and others for putting the day together. On the basis of yesterday’s conference, I highly recommend future events in the series, and would also encourage you to get involved in the SOMESSO community if you are at all interested in social media in the enterprise. I’m really looking forward to following up all of the new connections I made yesterday.

Finally, some links to some of the books I referenced in my talk or during the backchannel conversation:

Openness and Innovation in a Web 2.0 world

Today I have been speaking at the SOMESSO conference in London. I inherited the topic from my friend Luis Suarez… it was billed as “Knowledge management: Security, Intellectual Property and Privacy” but I spun it around a little to look at how exposing your company’s expertise and ideas to the web can actually improve innovation.

I’m completely indebted to Adam Christensen for his words (much retweeted today as something I’d said) about IBM’s approach to social computing, and for allowing me to reuse a couple of slides. I also loved Dion Hinchcliffe’s recent post 12 Rules for Bringing Social to your Business, and reused his graphic from there. I thought there were some fantastic synergies with the previous three talks during the morning, and was able to continue some of the threads whilst taking them in a slightly different direction.

For more background on IBM’s approach, I recommend taking a look at an interview with Jon Iwata in which he discusses the loss of control, but the value of social media.

IMPACT: voice-enable your website

One of the coolest things I’ve seen this week at IBM IMPACT is some of the new technology that has just been made available in a WebSphere Feature Pack. The technology is for Communications Enabled Applications (CEA) – yes, it’s another one of those great technology industry TLAs! 🙂

I sat down with Savio Rodrigues for a discussion and demo of the Feature Pack. It is very, very clever stuff. What it essentially enables is a simple “click-to-call” button on a web page which can create a secure voice and cobrowsing connection between two users. If you’re familiar with Skype, or voice chatting on Yahoo Messenger or Google Talk, you’ll understand the principle that there’s no need to make calls over the phone all the time – I’m increasingly making use of voice-over-IP technology for my day-to-day tasks, so this is a natural capability to expect in web applications as far as I’m concerned.

I’ve probably explained the cobrowsing concept in a clumsy way, but Savio has described the experience on the IBM CEA blog. There are also some great videos up on YouTube which demonstrate how this works. Here’s one of them:

The best part? The amount of effort required to build the functionality into a web page is really small. Obviously you need to be running on WebSphere, but the front-end website code is trivial, just a few lines of HTML and some Javascript includes.

The Communications Enabled Applications content was slightly low-key at IMPACT, compared to CloudBurst, BPM BlueWorks, and other big splashes – but don’t overlook this capability.

Smart Work for a Smarter Planet. I’m an IBMer

This was one of the videos used between keynote presentations here at IBM IMPACT this week. I really like it.

IMPACT – work, play, product announcements

I’m not going to run down all of the announcements that came out during the first day of IMPACT yesterday – you can take a look at Sandy Carter’s video summary for some of the key ones, like Smart Work, and the new WebSphere CloudBurst appliance (it’s very purple – and I want one!). There is a slew of cool new stuff being announced and coming out over the coming year.

Sitting in the keynote yesterday morning I was feeling as though several of the worlds that I live in / things I’m interested in were really coming together. It’s an exciting time. For example, we had:

As an “SOA event” it’s easy for me to see it as all to do with IBM’s WebSphere brand of software alone, since that’s what I’ve work been working on for almost a decade now. The truth is that IMPACT spans everything that IBM does, particularly in software. We are talking collaboration and social software (Lotus); monitoring and intelligent management (Tivoli); modelling and productive development (Rational); and sophisticated data analytics (Information Management). It’s a real showcase for the broad reach and range of IBM’s software portfolio.

Highlight of the day for me was absolutely nothing to do with IBM software – it was the opportunity to hear Jeremiah Owyang from Forrester speak on the Future of the Social Web. Jeremiah clearly understands this stuff in all the many facets that have been expressed by other people I follow, like Don Tapscott – I did recommend his book already, right…? 😉 I am glad to have made the connection with @jowyang, since I’ve read and followed much of his work in the past couple of years, so it was a bit of a treat to hear him speaking. I tried not to take over the Q&A completely 🙂

Oh, and the play part? Billy Crystal was the compere for the morning session and kept us amused despite the early start – and there were plenty of opportunities to catch up with friends and Twitter connections at the networking sessions. I call that a win. Oh, and wait a second, I almost forgot – we had a tweetup yesterday, with a couple more scheduled later in the week. Looking forward to them.

I’ll try to post another IMPACT-related update later in the week. Photos are on Flickr, and there is a very active ongoing discussion in the #ibmimpact hashtag on Twitter.