Social Media adoption, and Community Building

Just a short post today. Euan Semple was recently interviewed by GuruOnline and the result was a great series of short videos in which he discusses how and why businesses should get involved in social media, how it can affect the way they work, and some of the tools that can be used. I liked his response to the thorny ROI question, and in particular his final statement in the last of the 15 segments – “corporations don’t tweet, people do”. Check it out.

In a related thought, I really enjoyed Matt Simpson’s blog entry yesterday about community building in corporations: The Manager Who Thought He Could Create a Community. It’s so true that it takes more than just a few clicks of a mouse to create a community of any kind – it takes work, participation, nurturing, and most importantly, conversation.

Advertisements

2 responses to “Social Media adoption, and Community Building

  1. Hi Andy, thanks for the nice words. I wanted to say that a do frequent the lost outpost.

    Like

  2. I’m new to social media – we’ll see if it has any impact in my niche, wastewater treatment.

    Thanks,

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s