Just a short post today. Euan Semple was recently interviewed by GuruOnline and the result was a great series of short videos in which he discusses how and why businesses should get involved in social media, how it can affect the way they work, and some of the tools that can be used. I liked his response to the thorny ROI question, and in particular his final statement in the last of the 15 segments – “corporations don’t tweet, people do”. Check it out.
In a related thought, I really enjoyed Matt Simpson’s blog entry yesterday about community building in corporations: The Manager Who Thought He Could Create a Community. It’s so true that it takes more than just a few clicks of a mouse to create a community of any kind – it takes work, participation, nurturing, and most importantly, conversation.