Being social at work – for six years and more

GP 6I just posted to IBM’s internal blogging network, a short post to record my six-year anniversary as a user of the platform. I won’t share the exact content as it mostly had a load of internal links that would break outside of the corporate firewall, but I do want to stop and reflect.

Six years ago, of course, everything was different. We didn’t have an internal social network of the kind we have now (IBM Connections). We had rich user profiles within our corporate directory, we had an Intranet ID to login, and we had… well, we had a small pilot that someone had setup on our internal Technology Adoption Program (aka TAP), to see what would happen if individual IBMers were able to share their thoughts via blogs. That became known as BlogCentral, and progressed through four different versions over the next couple of years.

In the early days the community was small. There were no Blogging or Social Computing Guidelines, those were about to be developed, mostly by the small community that was in the process of forming; this was a little experiment. The experiment of posting what I was working on (a consultant in IBM Software Services for WebSphere at the time), the technical issues I was having, and any news or interesting links I’d found before the days of instant sharing via Twitter, led me to encounter and meet a huge variety of people. Good friendships formed – I got to know the amazing Roo Reynolds, Ian Hughes, Rob Smart, Kelly then-Drahzal-now-Smith, James Taylor, Martin Packer, Luis Suarez, Michael Martine, and so many others. I was invited to get involved in events, opportunities and projects that I would never have had the chance to even have known about before.

I found my voice in a crowd. I joined a tribe. I grew. I learned how powerful a network can be.

Today, IBM’s early experiments have borne fruit in a great variety of tools that we use day-to-day, and that we know can scale to support an organisation as diverse and large as IBM itself. We really do “walk the talk”. I’ve spoken about this journey often, of course, and I’m always happy to share my experiences and my story. And also – wow. That was just 6 years ago. The technology landscape has completely changed today, with Facebook, Google+, Twitter, YouTube, Slideshare, and so many other places to share and collaborate. It’s mind-boggling that things have moved so quickly.

I’ll be honest: I’m not posting to my blog 3 or 4 times a day as I might have done in my youthful enthusiasm, in those days when all I had was an internal blog and Sametime to keep me going… these days I share my knowledge and connect with my network far more widely, and more often, outside of the firewall (because, honestly, there’s rarely much to hide). That doesn’t mean I don’t still respect the medium of blogs. They are the “rocks in the real-time stream”, as my friend Stowe Boyd once styled them.

I’m glad I’m still a blogger, both at work and outside of it.

Image credit: holeymoon on Flickr, via a Creative Commons license

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4 responses to “Being social at work – for six years and more

  1. I’m glad you started blogging Andy, otherwise I never would have pursued it myself, and I certainly wouldn’t have the wonderful job I have today. I also doubt I would have raised money for women in poverty through social networks.
    Thanks for blogging and for bridge-building. Appreciated!

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  2. Andy, in keeping with the spirit of your post, I’ve reblogged to The Social Business site on Tumblr. http://ibmsocialbiz.tumblr.com/post/8777590418/being-social-at-work-for-six-years-and-more

    And how nice to see a comment here from Jasmin — another of the great colleagues around the globe that social media has brought together and made all of smarter than any of us!

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  3. You certainly have inspired me to use the tools at hand. Now I just need more stuff to blog about, and more followers!

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  4. Great post Andy… Glad to be a part of your tribe…

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