Tag Archives: enterprise 2.0

Social Media adoption, and Community Building

Just a short post today. Euan Semple was recently interviewed by GuruOnline and the result was a great series of short videos in which he discusses how and why businesses should get involved in social media, how it can affect the way they work, and some of the tools that can be used. I liked his response to the thorny ROI question, and in particular his final statement in the last of the 15 segments – “corporations don’t tweet, people do”. Check it out.

In a related thought, I really enjoyed Matt Simpson’s blog entry yesterday about community building in corporations: The Manager Who Thought He Could Create a Community. It’s so true that it takes more than just a few clicks of a mouse to create a community of any kind – it takes work, participation, nurturing, and most importantly, conversation.

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The thorny question of social software ROI

One of my good friends from IBM UK moved out to New Zealand a few years ago. Since then, Chris Sparshott has been, as he puts it, “morphing into a Social Media Specialist within IBM” (aren’t we all!) “along with running the day job as a technical Sales consultant”.

In a recent post, Chris shares a slideshow where he attempts to demonstrate how it is possible to measure the value of Social Networking within an enterprise. The whole question of ROI has been a tricky one, and various people have dismissed the very notion of attempting to measure “investment value” in this space. Chris has come up with some other options – measuring time and effort, and measuring contribution. It’s an interesting discussion, and I think it works well.

By the way, Chris has some other great slideshows over on Slideshare. Well worth a look. He’s sparkbouy on Twitter.