Tag Archives: IMPACT2009

IMPACT – work, play, product announcements

I’m not going to run down all of the announcements that came out during the first day of IMPACT yesterday – you can take a look at Sandy Carter’s video summary for some of the key ones, like Smart Work, and the new WebSphere CloudBurst appliance (it’s very purple – and I want one!). There is a slew of cool new stuff being announced and coming out over the coming year.

Sitting in the keynote yesterday morning I was feeling as though several of the worlds that I live in / things I’m interested in were really coming together. It’s an exciting time. For example, we had:

As an “SOA event” it’s easy for me to see it as all to do with IBM’s WebSphere brand of software alone, since that’s what I’ve work been working on for almost a decade now. The truth is that IMPACT spans everything that IBM does, particularly in software. We are talking collaboration and social software (Lotus); monitoring and intelligent management (Tivoli); modelling and productive development (Rational); and sophisticated data analytics (Information Management). It’s a real showcase for the broad reach and range of IBM’s software portfolio.

Highlight of the day for me was absolutely nothing to do with IBM software – it was the opportunity to hear Jeremiah Owyang from Forrester speak on the Future of the Social Web. Jeremiah clearly understands this stuff in all the many facets that have been expressed by other people I follow, like Don Tapscott – I did recommend his book already, right…? 😉 I am glad to have made the connection with @jowyang, since I’ve read and followed much of his work in the past couple of years, so it was a bit of a treat to hear him speaking. I tried not to take over the Q&A completely 🙂

Oh, and the play part? Billy Crystal was the compere for the morning session and kept us amused despite the early start – and there were plenty of opportunities to catch up with friends and Twitter connections at the networking sessions. I call that a win. Oh, and wait a second, I almost forgot – we had a tweetup yesterday, with a couple more scheduled later in the week. Looking forward to them.

I’ll try to post another IMPACT-related update later in the week. Photos are on Flickr, and there is a very active ongoing discussion in the #ibmimpact hashtag on Twitter.

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Making an IMPACT

Apparently there’s some Rational software conference in Orlando at the end of May. Of course, Lotusphere was out there at the beginning of the year too.

Pah! Forget those! 🙂

For me, the place to be is IBM’s IMPACT SOA conference in Las Vegas – in just a couple of weeks’ time. Barring unexpected circumstances, I should be in town for the duration of the conference.

IBM Impact 2009 - The Smart SOA™ Conference

I’ve been heading to Vegas on a regular basis for the past few years, but it has always been for internal events rather than customer ones. In my role, I’ve always been excited by technology and the innovation we get up to internally – but much, much more importantly, I need to be talking to customers and partners to understand how that technology and innovation is being used in the real world. I’m very much looking forward to talking to WebSphere and other IBM customers about their experiences with our products, what they are looking for from Service Oriented Architectures, and taking those messages back into our labs.

I’m also looking forward to finally meeting a bunch of my colleagues such as the legendarySocial Media Sandy” aka Sandy Carter herself, who I’ve known for a number of years now through various networks, but have never had the opportunity to talk to face-to-face. Incidentally, Sandy has some great background info about different events and partners at IMPACT on her developerWorks blog[*]. I’ve just read her most recent book, Marketing 2.0, and I’ll try to post some comments on that soon as well.

One nice feature of the conference site is that there are a range of widgets and social media tools directly available there, as well as links to different social networks where it will be possible to pick up some of the content.

Let me know if you’ll be at IMPACT, as it would be good to connect with my blog readers.

[*] I’m worried. Sandy has got nearly as many blogs and social network profiles as me now. I need to step up! 🙂