Tag Archives: smo09

Double vision – videos from SOMESSO

You wait three weeks for a video, and then two turn up at once. No wait… that was buses.

The video of my talk from SOMESSO London 2009 has been made available. Unfortunately I’m not able to embed that here on my site, so follow the link if you want to see it. It’s about 20 minutes long.

You can also watch an interview I gave towards the end of the day.

You’ll sleep better tonight 🙂

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Some audio from SOMESSO

Couple of things:

SOMESSO summary

The nice folks from AudioBoo caught me for a quick interview after my presentation yesterday and you can hear the short summary of what I talked about on their site, or by playing the embedded audio here.

Vodpod videos no longer available.

I was also interviewed on camera by Daniel and Eduardo Vidal (hope you feel better soon, Eduardo!)… and my whole presentation was recorded as well, so those should appear over the next couple of weeks.

Oddly I seemed to spend a lot of time discussing Poken after the talk! I guess my use of Poken as a prop at the start of the presentation raised a lot of interest. My mention of Home Camp and sustainability also generated some additional conversations. I also detected a lot of interest as to how IBM had achieved the cultural changes required to adapt to a social web (answer: I’d argue that openness has been in our corporate DNA for some time now), and also in how we put together our Social Computing Guidelines. Again, I would draw attention to one paragraph in the guidelines which I think sums up the approach and background:

In 1997, IBM recommended that its employees get out onto the Internet—at a time when many companies were seeking to restrict their employees’ Internet access. In 2005, the company made a strategic decision to embrace the blogosphere and to encourage IBMers to participate. We continue to advocate IBMers’ responsible involvement today in this rapidly growing space of relationship, learning and collaboration.

I thought the SOMESSO London event was just superb. A series of short (15-20 minute) presentations from some smart people who I was quite frankly honoured to be on the same bill as; and I really didn’t think that there was anything superfluous, it was just great content and information. The Emirates Stadium was a great venue, too… once I’d found my way into the conference centre in the morning, avoiding the queue of contestants lining up for X-Factor auditions! If my camera battery had lasted I would have posted a lot more to Flickr, but I’m afraid there are only a few shots up there.

Thanks to Arjen Strijker, Mary Harrington, Susan Kish and others for putting the day together. On the basis of yesterday’s conference, I highly recommend future events in the series, and would also encourage you to get involved in the SOMESSO community if you are at all interested in social media in the enterprise. I’m really looking forward to following up all of the new connections I made yesterday.

Finally, some links to some of the books I referenced in my talk or during the backchannel conversation:

Openness and Innovation in a Web 2.0 world

Today I have been speaking at the SOMESSO conference in London. I inherited the topic from my friend Luis Suarez… it was billed as “Knowledge management: Security, Intellectual Property and Privacy” but I spun it around a little to look at how exposing your company’s expertise and ideas to the web can actually improve innovation.

I’m completely indebted to Adam Christensen for his words (much retweeted today as something I’d said) about IBM’s approach to social computing, and for allowing me to reuse a couple of slides. I also loved Dion Hinchcliffe’s recent post 12 Rules for Bringing Social to your Business, and reused his graphic from there. I thought there were some fantastic synergies with the previous three talks during the morning, and was able to continue some of the threads whilst taking them in a slightly different direction.

For more background on IBM’s approach, I recommend taking a look at an interview with Jon Iwata in which he discusses the loss of control, but the value of social media.